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Privacy Policy

This privacy policy sets out how The Alchemist Bars & Restaurants Ltd. Uses and protects any information that you give The Alchemist when you use this website.

The Alchemist Bars & Restaurants Ltd. Is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

The Alchemist Bars & Restaurants Ltd. May change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 1 January 2014.
Last updated: 18 January 2024.

Data retention policy

The Alchemist will retain consented data for up to 2 years after the last recorded transaction. The data stored will only ever be adequate, relevant and limited to what is necessary in relation to the purpose for which it is being used.

What we collect

We may collect the following information:

First and last names
Contact information including email address, telephone number
Demographic information such as postcode, preferences and interests
Other information relevant to customer surveys and/or offers

Cookies

The following Alchemist websites use cookies:
thealchemistbars.com (main domain)
thealchemist.uk.com (historical domain)
shop.thealchemist.uk.com (online merchandise shop)
giftcard.thealchemist.uk.com
(gift cards)
designmynight.com (booking software)

Cookies are text files placed on your device in order to give you an improved user experience. Basically, information is retained that helps store your preferences, shopping basket information and provide us with tracking data to third party applications like Google Analytics. Cookies allow you to prompt login details and provide a better user experience. For example, when making your next online booking with us, your information would appear automatically within our website forms, such as email address, name, telephone number etc.

However, we understand you may want to disable cookies on this site and others. The best way to do this would be through the ‘help’ section within your web browser. Alternatively, a good source is the ‘About Cookies’ website which provides up to date guidance. Please note, third parties may also use cookies for advertising and traffic analysis. We have no control over these cookies which are likely used for targeting and conversion analytics. We primarily use Google Analytics to track our marketing campaigns. You may opt out of these services by visiting Google safety centre.

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

Internal record keeping.

We may use the information to improve our products and services.

We may periodically send promotional email about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, or mail. We may use the information to customise the website according to your interests.

We may contact you by email / sms if you have submitted opts in to future marketing via paid social advertising.

Recruitment

We process your data for recruitment purposes only. We are storing this data in house we will not share it with anyone else. We would like to keep this data until the role that you have applied for is filled. After that period is over we will retain your data for 6 months and then delete your data from our database.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Links to other websites

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Order and Pay

This webpage is used by the guest to order and pay for drinks with no need for table service from our team.
Usual access is via a QR code on our tables.

Your email address will be shared with Zonal Retail Data Systems Ltd, the Point of Sale service operator who will generate and send you an electronic receipt on our behalf, following order payment. Zonal Retail Data Systems Ltd will not store your email address or use for marketing purposes.

Your email address will be shared with FeedItBack (customer experience management/surveys), who will send a follow-up email post your visit, requesting feedback regarding your experience with us. Your email will not be added to any further marketing from The Alchemist Bar & Restaurants LTD or from FeedItBack.

Your email address and order details (not payment) will be processed by Omnifi , who provide the Order at Table and Click and Collect interfaces. Omnifi do not perform any marketing and information is retained for the sole purpose of order processing.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

Whenever you are asked to fill in a form with your details on the website, you will be asked to tick a box to confirm you would like to receive offers, promotions or information on the latest happenings from The Alchemist. If you don’t, leave the box unticked to indicate that you do not want the information provided to be used by anybody for direct marketing purposes

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected]

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

The Alchemist Bars & Restaurants Ltd, Chadsworth House, Wilmslow Road, Handforth, Cheshire, SK9 3HP 01625 322488. You can unsubscribe from our database at any time by clicking the unsubscribe link at the bottom of any correspondence you receive.

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