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Currency Of Kindness

Alchemy means making amazing transformations; we usually do it with cocktails but we also think there are other ways to make a difference. And that’s the ethos behind our initiative – Currency of Kindness. We give our staff the freedom to donate their time to support the local community by paying them to take time off work to volunteer for partner charities in all our locations – over 500 hours per month. From supporting youth projects, helping the homeless or simply doing someone’s shopping, it’s about sharing skills, experience and, most importantly, time.

Our Partners

Past & Present

Helping Hands

Helping Hands

Mission Statement and Goals

Currency of Kindness

Currency of Kindness

For three years running (2017-19), The Alchemist has achieved a place in The Sunday Times Top 100 Best Companies to work for list…. We take our people and their ambitions seriously. We invest in helping them fulfil their potential and in creating the best possible working environments. We encourage them to connect with their local communities and we recognise that many of them want to actively help good causes and charity initiatives*.

But we also recognise that it’s not always that easy to take the time out to do it. So, instead of donating to, or raising money for charities like many companies do to very good effect, we decided to create a new initiative donating a currency as powerful as cash, gem stones or gold – the currency of kindness paid in time.

Each one of our locations has selected a charity partner and every month our Alchemists will be able to take time off to volunteer without being financially penalized. We’ll pay for their time and ensure there is cover in place to fill in for them. It’s a simple idea – we give our staff the freedom to give something back to the community and we are all winners. As a company, we’re investing in our neighbourhoods, charity projects are getting access to committed individuals who want to make a difference, and our teams get to volunteer in work time whilst getting paid. We’re Alchemists. We do things differently.

* The 2013 Millennial Impact Report revealed that 73% of millennials surveyed volunteered for a non‐profit in 2012. Millennials want to give more than a simple cash sum – they want to contribute more because they become emotionally invested in the cause.

The Sunday Times 100 Best Companies To Work For 2019

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